Practical resources
Resources
Use these tools and checklists to work through search problems in a clear order, keep the evidence together and decide what to fix next.
Resource library
Start with the signal you need to understand
Website migration checklist
Check redirects, crawling, indexing and visibility in the order search engines encounter them. Save your progress, record the first failed signal and export the results.
Open the checklistGoogle AI Overview readiness checklist
Define what an AI Search provider should inspect, compare the evidence they return and keep the work tied to a useful business outcome.
Build the briefAI crawler access briefing template
Separate model training, AI search, user-requested fetching and unverified bot traffic, then export a clear evidence and rollback brief.
Build the briefSchema markup evidence checklist
Choose a supported search feature, map markup to visible content and record the validation, appearance and business evidence returned after launch.
Build the briefNeed the reasoning?
Pair the tools with the investigation
Each resource is designed to support a deeper searchDecoded insight. Read the connected investigation when you need the evidence, limits and reasoning behind the practical steps.
Browse all insights