Privacy notice

Important: this notice reflects the planned version-one website. It must be reviewed whenever analytics, newsletter subscriptions, contact forms, embedded media, user accounts or paid products are introduced.

Who is responsible for your information

Search Decoded is operated by Joel Brakewell. For questions about this notice or your personal information, email searchdecodedhq@gmail.com.

Information we may collect

We may receive personal information that you choose to provide when you contact us, such as your name, email address, organisation and the contents of your message.

The services used to deliver and secure the website may also process limited technical information, such as IP addresses, browser information, request timestamps and security logs. This information is generally used to deliver the site, maintain security and diagnose technical problems.

How and why we use it

• To reply to enquiries and continue conversations you initiate.
• To operate, secure and troubleshoot the website.
• To understand and prevent misuse, fraud or security threats.
• To comply with legal obligations or establish, exercise or defend legal claims.

Depending on the circumstances, our lawful basis will usually be legitimate interests, taking steps at your request before entering a contract, performance of a contract, or compliance with a legal obligation.

Cookies and local storage

The current website does not intentionally use non-essential advertising or analytics cookies. If you choose a light or dark theme, that preference is stored locally in your browser so the site can remember it.

We will update this notice and introduce an appropriate consent mechanism before enabling non-essential analytics or other technologies that require consent.

Who may process information

We use service providers to operate the website and communications. These may include Cloudflare for website delivery, DNS and security; GitHub for source-code hosting and deployment workflows; and Google for email services. They process information under their own contractual and privacy arrangements.

International transfers

Some service providers may process information outside the UK. Where UK data protection law requires safeguards for an international transfer, we expect the relevant provider to use an approved transfer mechanism or another lawful safeguard.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries and meeting legal, accounting or security requirements. Routine correspondence will normally be reviewed for deletion within 24 months of the last meaningful interaction.

Your rights

Depending on the circumstances, you may have rights to ask for access to your personal information, correction, deletion, restriction, objection or portability. You may also withdraw consent where consent is the basis for processing.

Contact us using the email address above to exercise a right. You may also complain to the Information Commissioner’s Office.

External websites

This website may link to services such as LinkedIn and YouTube. Their privacy practices are controlled by those organisations, so you should review their notices when visiting them.

Changes to this notice

We may update this notice as the website and its services evolve. The latest version will always appear on this page with its revision date.